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Last in our 3 part series on Technology Enabled Hospitality is how hospitality is addressed after a guest leaves the venue.
Continuity
One of the worst outcomes of the high turnover in the restaurant industry is all the information and love that has gone into developing a regular guest can be lost in one bad experience. Ideally, diners are building loyalty to an establishment; but frequently, if the GM or server leaves, the knowledge the creates a great experience for a guest also walks out the door.
Wisely makes restaurants more resilient to staff changes. Imagine hiring a new staff member. Instead of having to spend months learning repeat customers by face and name, the staff can quickly search the faces, names, and preferences of top guests. Plus, when they walk in, a staff member will get all the info they need on demand.
Experimentation
Jeff Bezos, CEO and Founder of Amazon, says, “If you double the number experiments you do in a year, you’ll double your inventiveness.” Wisely enables restaurants to test ideas, measure their effectiveness, and improve over time.
Wisely proactively identifies improvement opportunities. We can predict who’s happy and who’s not, based on how many guests are signed up, how often they're visiting, whether managers are using the app, whether guests are providing feedback, whether the feedback’s been responded to. If our Customer Success team spots issues in any of these variables, we intervene proactively to figure out what’s causing the problem and how we can help our partner fix it.
Improvement
Ultimately, Wisely is a learning system that gets smarter as time passes. Perhaps the biggest promise of Wisely is that we help restaurants consistently improve with each passing visit. The experience gets more personal, and management learns what truly causes customers to visit more frequently and spend more.
This marks the end of our 3 part series on Technology Enabled Hospitality. We hope you enjoyed it.
If you did, and you're ready to upgrade your restaurant's technology, please get in touch - we'd love to help.
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Wisely empowers restaurant groups to grow and sustain profitability by acquiring valuable new guests, converting them into regulars, and keeping them happy for life. Our software is easy-to-use and enhances productivity, so staff can focus on what really matters. For more information or media inquiries, please contact us at hello@getwisely.com.